All Revved Up: Die Hard Reboots Iconic Battery Spot
adweek.com
All Revved Up: Die Hard Reboots Iconic Battery Spot
In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the engine to start. The spot was for DieHard, and it helped to make it the No. 1 auto-battery brand in the U.S. Now, nearly 40 years later, that ad is back. Sort of.
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