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Kohl’s was once a retail darling, carving out market share as a department store catering to the middle-income American consumer with coupons and deals that drove loyalty. But over the past five years, Kohl’s stock has lost nearly 70% of its value, plummeting as the retailer reported weak sales. As department stores struggle to stay relevant and middle-income consumers face budget pressure, Kohl’s is now trying to reinvigorate sales by leaning back into its core value proposition and investing i
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