Backorder Meaning and How it Works in Ecommerce
Backorder Meaning and How it Works in Ecommerce
Nov 16, 2022
shipstation.com
If you're running 2x product margins, your ecommerce business is one bad week away from collapse... LSKD grew 350%. Breeze Balm scaled 400% in 5 months. Why? They avoided the product margin trap. You need 3-4x markup minimum to scale profitably. Not 2x. Not 2.5x. Without it, one algorithm change, one supplier delay, one copycat competitor... and you're done. This is one of the 5 Profit Killers killing 95% of ecommerce brands. Watch our free training to see what successful brands do differently.
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