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45% of the Best Ads Make People Like the Brand Less
The ads your click data calls winners are the ones doing the damage. Staffan Engström scanned 600 brains and found that 45% of ads, from the best ad makers in the world, leave people liking the brand less after they see them. The metric said quality. The brain said the opposite. Full episode on Odys Podcast: The High Stakes Growth Show: https ...
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