Medical Marketing & Media - News, Features & Insights
The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing prescription medicines, products, and services.
2024 MM+M Awards: All the winners
To view the digital edition of the 2024 MM+M Awards Book of the Night click here.. First, an introduction. I’m Jameson Fleming, the new editor-in-chief at MM+M.I come to this storied Haymarket publication from another legacy brand, Adweek, where I spent more than eight years learning the advertising and marketing industry inside and out.
The top 10 mental health influencers on Instagram
Jan 19, 2024 · 2. Dr. Alfiee. Alfiee Breland-Noble, who goes by Dr. Alfiee on Instagram, is a leading voice for Black women and people of color in the mental health space.
Pipeline Report 2024: See the life-changing therapies showing …
Oct 16, 2024 · Credit: Getty Images / NEMES LASZLO/SCIENCE PHOTO LIBRARY DERMATOLOGY. Drug: JNJ-2113 / JNJ 77242113. Company: Johnson & Johnson Indication: Psoriasis Stage: Phase III Sales estimate: $292 million by 2029 — Global Data Background: JNJ-2113 is a novel oral IL-23R antagonist peptide that binds with high affinity to the IL-23R and has properties that allow it to be absorbed with oral dosing.
TikTok’s top 10 doctor influencers - News - Medical Marketing
Jan 26, 2022 · TikTok has climbed to the top of the social media ranks, surpassing Google as the number one site in 2021.And its impact on healthcare has been profound: A range of doctors, scientists, mental health professionals and plastic surgeons call the platform home, sharing details of their battles with health misinformation and allowing followers glimpses into their personal lives.
Five things for pharma marketers to know for Wednesday morning
Dec 18, 2024 · Namandje Bumpus, deputy commissioner of the Food and Drug Administration, said she will leave the agency at the end of the year. She is the second high level official set to leave the FDA after the election of President-elect Donald Trump. (Endpoints News) Truth-teller or reflexive contrarian: Which ...
Five media trends for 2025: How the 'algorithmic era' will change …
Oct 22, 2024 · Changes driven by algorithms, artificial intelligence, and the new dimensions of consumer engagement are expected to shape the media landscape in the upcoming year, according to Dentsu’s 2025 Media Trends report.
Midsize Healthcare Agency of the Year 2024 - MM+M Awards
Sponsored by Medtrix Healthcare. Gold /Prompt. The agency (formerly known as Lippe Taylor) built its name on earned media. But it felt that reputation didn’t tell its whole story, so it set out to emphasize what makes it different.
Agency 100 2024: DiD Agency - MM+M
Jun 11, 2024 · In 2023, DiD Agency's revenue increased 5.6% to $51 million. Learn more about the agency's year in its Agency 100 profile.
Minds + Assembly snaps up Boldscience, expanding its …
Nov 5, 2024 · Minds + Assembly announced that it acquired Boldscience, a medical communications shop, on Tuesday morning. The 2024 MM+M Agency 100 honoree is adding Boldscience to the fold, where it will operate as a subsidiary focused on medical affairs services.. Boldscience CEO Mark Lydiatt will lead the combined platform and has been appointed to the Minds + Assembly board.
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