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  1. Basic Color Theory

    Color theory encompasses a multitude of definitions, concepts and design applications - enough to fill several encyclopedias. However, there are three basic categories of color theory that are logical and …

  2. Color Matters

    Create a unique color palette for your logo and brand with dynamic recipes for color harmony in 2 hours time or less. Color Harmony for Logos and Branding is packed with guidelines for designing and …

  3. Where to Study Color

    After a years of research and some input from our website visitors, we came up with a list of educational institutions that offer courses in color. By no means is it a complete list ... but it's a beginning.

  4. The Meanings of Colors - Color Matters

    Explore the Meanings of Red Is red the most extreme & powerful color on earth? Explore the Meanings of Yellow How can yellow be the color of both happiness and caution today? Explore the Meanings …

  5. Color Symbolism Theories

    For example, the fact that green is the color of vegetation and that blue is the color of the sky and water has been a reality since the dawn of humanity. These color associations are common to all people.

  6. Color & Design

    If you say that black is not a color, this article will make you right! If you say white is not a color, you'll also find out why it is (and isn't) a color. Take the Global Color Survey. When you're finished you'll …

  7. Orange - Color Matters

    Orange is an excellent example of this design rule: There are no bad colors; only bad color combinations. The complementary color scheme – orange and blue – is dynamic.

  8. Are Black & White Colors - Color Matters

    That's the symbolism of the color that some say isn't a color. Learn more about the purest symbolism of colors in this online course - Organic Color Symbolism - from Color Matters.

  9. Color & Marketing

    People see color before they absorb anything else. Color Design and Psychology for Branding Many of the most recognizable brands in the world rely on color as a key factor in their instant recognition. …

  10. Why Color Matters

    Why Color Matters Substantial research shows why color matters and how color plays a pivotal role in all our visual experiences. Click here.