Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new design and ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The WTA Tour has engaged London design agency Nomad Studio, whose clients include the Premier League and Rolls Royce, for a ...

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.