Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate ...

"I've heard for a really long time that I was never going to make it, that I wasn't going to be able to break through or do ...

The WTA has announced a rebranding of its logo, switching to green instead of purple. A change that is far from unanimous.

Valérie Tétreault has accomplished just about everything there is to achieve in tennis, both on the court and off.

Former World No. 1 Angelique Kerber will take on a new role this season, claiming the position of sporting director at the WTA 500 Bad Homburg Open in her home country.

Among today’s creative highlights, Gap delivers another captivating dance number, this time with Parker Posey; Quaker Oats puts a TikTok influencer in an oatmeal dress for London Fashion Week; and Lil ...

McCartney Kessler improved to 12-5 on the season after edging Cristina Bucsa in a third-set tiebreak at the ATX Open.