Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by ...

TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information to short ...

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform through ...

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new ...

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, ...

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company to ...

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they can access live streaming ...

The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional content on social ...

In March, Creator Sports Capital made its most decisive move yet in the creator economy, leading a $45 million investment ...

Nectar Social has secured $10.6 million in funding to address fragmented social media management for consumer brands. The ...

Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model ...