Server-to-server data flows are now essential for advertisers seeking proof of performance in an era of privacy regulations ...

The IAB has released guidelines on how conversion APIs (CAPI) can increase performance for CTV advertising as search ...

Added Weigert: “More than ever before, Gut Network is a powerful and fully equipped creative ally, fueled by cutting-edge ...

Created by McCann New York, which has handled the brand for several years, the new cross-media work is running on OOH, ...

Tiffany & Co., a name synonymous with luxury since 1837, is leading with love. That's the premise behind “Love is a Gift,” ...

Small businesses are doing all they can to drive holiday sales in the face of economic pressures and evolving consumer behaviors, judging by a new report from Constant Contact: Small Business Holiday ...

The Jason and Travis Kelce-owned brew filmed an homage to original "Predator," now being used to promote its sequel.

Snap Inc has selected digital marketing agency New Engen as its creative partner for campaigns across the U.S., and international markets. The selection followed a formal procurement-led review that ...

The Picklewich replaces sandwich bread with a giant kosher dill pickle, sliced in half and hollowed out to hold sandwich ingredients.

Meta Platforms' users are seeking to revive their claim that Facebook monopolized the market for "personal social network services." ...

Snap Inc has selected digital marketing agency New Engen as its creative partner for campaigns across the U.S., and international markets. The selection followed a formal procurement-led review that ...

The outage prevented advertisers from accessing the Microsoft Advertising console, but its ad serving was not affected.