According to WFA figures, 80% of brands are concerned about how their creative and media agency partners are using generative ...

Study after study shows has shown emotion makes advertising more effective and memorable. B2B brands have been slow to join ...

Despite being one of the world’s biggest spirits brands, Johnnie Walker is not “eking out inches” of growth and sees plenty ...

Almost a quarter of B2B marketers are actively looking for a new role, while 32% are open to opportunities. Store and/or ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

In this episode, we interview our Marketer of the Year Antonia Wade, and discuss why M&S is the worthy winner of Brand of the Year.

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

The vast majority (84%) of the 80 multinational companies surveyed, which together represent more than $60bn in ad spend, ...

November is Class Pay Gap Day - the point at which people from working class backgrounds effectively stop being paid.

The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...