Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its marketing ...

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around ...

Pringles is dusting off its “Once You Pop, The Fun Don’t Stop” tagline made famous in the ‘90s while updating the concept for Gen Z snackers, according to news shared with Marketing Dive. The phrasing ...

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?” ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

The newly created role effectively replaces the CMO and is part of a larger push from the brand to become more agile and ...

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...