Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

The effort tries to shed associations with the iconic “Other White Meat” tagline while appealing to the media preferences of ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

“Despite a confusing macro environment, senior seats are holding up,” said Michael Wright, CEO and founder of Taligence in ...

Leading marketers like PepsiCo and Kraft Heinz delved into topics including culture-led marketing and artificial intelligence ...

Travelers now have the ability to message each other, reconnect after an activity and see who has already booked an ...

The telenovela-inspired “It’s Kahlunkin’” campaign comes as Gen Z consumers express increased interest in coffee-based ...

The brand doubles down on the growing intersection of fashion and sports in its first holiday campaign since being acquired ...

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

The cranberry co-op turned actor Bryan Cranston into a new version of folklore figure Krampus to break through the season’s ...