Zurich Insurance Group is conducting a review of its global media planning and buying account, at a group and country level, ...

Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...

Saatchi & Saatchi has appointed Claire Hollands, chief executive of MullenLowe UK, as its new CEO. Hollands replaces James Denton-Clark, who announced he was leaving the Publicis-owned shop in June ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

SiriusXM Media, the advertising arm of audio entertainment company SiriusXM, has partnered with LiveRamp, a data ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

The VP of Global Creative, who built Pinterest’s in-house creative agency “House of Creative,” talks about how the brand ...

Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and ...

Sportswear brand Columbia has picked Adam & Eve/DDB to take on its global creative account following a competitive pitch ...

Americans are flocking to their polling stations for the presidential election, and brands like Lyft, Violife and Krispy Kreme are launching campaigns and deals offering everything from free childcare ...

Luxury fashion brand Moncler has created a digital immersive experience called “The city of genius”. Created in partnership ...