Campaign US1h
Zurich reviewing global media in winner-takes-all pitch
Zurich Insurance Group is conducting a review of its global media planning and buying account, at a group and country level, ...
Campaign US3h
How brands can reach the 'disaffected generation'
Marketers who leverage branding to translate their company’s business strategy into products, experiences, partnerships and ...
Campaign US1h
Saatchi & Saatchi appoints Claire Hollands as chief executive
Saatchi & Saatchi has appointed Claire Hollands, chief executive of MullenLowe UK, as its new CEO. Hollands replaces James Denton-Clark, who announced he was leaving the Publicis-owned shop in June ...
Campaign US21h
Marine Corps sticks with WPP’s Thompson for $1.9bn ad brief
After WPP’s reorganization of Wunderman Thompson earlier this year, Thompson was formed to service the U.S. Marine Corps account. The 200+ person team will deliver work across the marketing funnel to ...
Campaign US19h
How brands are making it easier — or sweeter — for voters to go to the polls
Americans are flocking to their polling stations for the presidential election, and brands like Lyft, Violife and Krispy Kreme are launching campaigns and deals offering everything from free childcare ...
Campaign US20h
Leo Macias launched Noad Creative for a new, ‘no ad’ marketing world
Leo Macias, who led marketing for Amazon Prime Video & Studios and Snap Inc., observed the marketing industry pivot away from ...
Campaign US20h
Catch up (or try!) with marketing pro NYC Marathon runners
Last week, Campaign US spoke with marketing creatives about their training inspiration and excitement for the 53nd annual New York City marathon on November 3. Here’s a look at how they crossed the ...