While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges ...

See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage ...

Art-E Mediatech has secured a 360-degree marketing mandate for Sharp Electronics. This partnership, won through a competitive ...

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Its campaign for Tata Tea Gold VitaCare blends AI and print with its acrylic mirror ad and AI face test to raise awareness of ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...

Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.

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The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.