When it comes to token presales, they can either be a great success or a flop, and surprisingly, the token itself often isn’t ...

App Promotion Summit is heading back to New York City on September 18th, and the agenda is still open for fresh voices. Want to share the stage with app ...

The travel industry has always moved fast, but AI is making it move smarter. From intelligent user journeys inside travel ...

At App Promotion Summit London 2025, FinTech marketers gathered to explore the challenges of driving growth, meeting regulatory demands, and maintaining user retention. In a high-stakes vertical where ...

Mobile apps are big business and companies spend significant advertising budgets on increasing app installs. In 2022 alone, ...

"Every year, we say it’s the hardest year to grow an app," Flo Health CEO Dmitry Gurski joked to a packed house. "But after 16 years, I’m convinced: it ...

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

In the dog-eat-dog world of apps, it's no secret that effective user onboarding is crucial for retention and conversion these days. Applica's latest ...

AIBY, a leading American co-founding company in the mobile app industry, has announced the launch of EpicScale, a new publishing company dedicated to ...