Generative AI is transforming how people search and decide, and marketers must act now to adapt content, strategy and media plans.

Sam’s Club CMO Chris Curtin on arriving right after an agency review, jumping into a holiday campaign with Chris Pratt, applying fintech thinking to retail and serving on Spotify’s marketer advisory ...

Alexa de Alessandrini, senior media manager of consumer marketing at MilkPEP, talks about a new Google AI search buy, AI ...

These experiments come as brands are still waiting for more ad opportunities inside the major large language models.

Novartis picked Publicis-owned Fallon to work on its 2026 Super Bowl ad following a competitive review, Ad Age reports.