The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

Both Poppi and Olipop are “prebiotic” sodas, meaning they theoretically feed the good bacteria in your gut with the fiber ...

Coca-Cola is launching its own prebiotic soda brand called Simply Pop in order to compete with gut-healthy industry pioneers ...

Coca-Cola is jumping in on the trend of prebiotic sodas with a new drink: Simply Pop. The Coca-Cola Company announced the ...

Coca-Cola is launching its own prebiotic soda brand to compete with Olipop and Poppi. While soda consumption has fallen over ...

If you were watching the Super Bowl, you might have noticed a certain brightly colored beverage starring in a coveted commercial slot: Poppi. It’s one of several prebiotic sodas, including ...

People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting benefits. Leading the ...

The Super Bowl is a massive event to many people, but the only difference is that for some people, it's all about the game, ...