The backlash to Poppi's Super Bowl ad is part of a bigger problem facing brands
The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
Poppi soda slammed for ‘out of touch’ influencer stunt: ‘Definitely not buying another one’
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
Direct Marketing News8d
Poppi’s Super Bowl ad sparks influencer backlash
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...
First for Women on MSN8d
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the ...
Marketing Dive1d
Poppi, Booking.com, Dunkin’ achieve biggest Super Bowl ad impact: YouGov report
Poppi has secured the highest advertising impact score (+25.0) among all Super Bowl 2025 advertisers, a new YouGov report finds. The prebiotic soda brand featured popular social media influencers in ...
What brands can learn from the Super Bowl ads we’re still talking about
Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.
Popular soda brand goes from Shark Tank to Super Bowl LIX
The prebiotic soda brand Poppi has become one of the fastest growing brands due to this savvy marketing strategy in only four ...
Her Campus1d
What Brands Can Learn From Poppi’s Backfired Strategy
Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.