The NIL platform Opendorse estimates the NIL market is expected to reach $1.67 billion in the 2024-2025 school year. The ...

An exclusive partnership at the intersection of gaming and sports is creating an atmosphere the likes of which we’ve never ...

Like many high school juniors, Bo Bassett, Jax Forrest and Sam Herring are poring over their college options. They’re ...

After some disappointing news to begin the off-week for the Vanderbilt Commodores football team, star quarterback Diego Pavia ...

Oakland University basketball coach Greg Kampe spent all summer raising $200,000 to buy players because he couldn't keep the ...

USC Trojans guard JuJu Watkins continues to be one of the biggest winners of the NIL era that has completely reshaped college athletics, allowing athletes to ca ...

Arizona high school football transfers are becoming more common, offering athletes new opportunities. The trend is reshaping ...

The era of Name, Image and Likeness deals has drastically changed the world of college sports, taking it from an amateur ...

Florida State Athletic Director Michael Alford spoke with Seminole Boosters during a town hall to provide updates to FSU fans ...

Alabama athletics director Greg Byrne shares the latest on the House vs. NCAA settlement, NIL and the state of Crimson Tide ...

Brands and collectives interested in pursuing deals with student-athletes must understand and adhere to university, state, and NCAA authority before engaging in NIL deals. Universities and athletics ...

In a way, college athletics enters the next phase of its evolution into a more professionalized entity this week as the early ...