Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, ...

Apparently, it does not end with them. The fallout radius of the Blake Lively and Justin Baldoni legal battle continues to ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Italian brand Macron has produced high-performance sportswear along with huge growth since being taken over in 2004.

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

Adidas will become Liverpool's kit supplier later this year and the German sportswear giant has interesting plans regarding ...

Nike launched fewer running shoes in 2024 than competitors like Brooks and Asics. It's going to have to catch up this year.

Judas Priest singer Rob Halford tells the story behind the band's top 20 UK hit from 1980, Breaking The Law. Carrie Underwood ...

Los Angeles Lakers superstar LeBron James recalled being pitch by Reebok, being presented with a lofty offer, and declining that offer during an appearance on "New Heights." ...

The NBA’s 2023 most valuable player and last season’s top European goal scorer aren’t Nike or Adidas athletes. When playing, ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...