Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Each potato chip was ranked on a scale of 1 to 5, with 1 being the lowest and 5 being the highest. Once they had tried each ...

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

For decades, Lay’s has been one of the most recognizable snack brands in America. The yellow bag, the curved chip silhouette, ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company announced the “largest brand redesign” in its 100-year history.

Lay's unveils major rebrand with cleaner ingredients, new logo design, and packaging updates aligning with the "Make America ...

The chip brand is changing up its recipe to remove artificial ingredients and add in more natural oils. This comes as Department of Health and Human Services Secretary Robert F. Kennedy Jr. has banned ...

*Frito-Lay has recalled over 6,000 bags of Lay’s Classic Potato Chips due to undeclared milk, which poses a serious risk to individuals with dairy allergies. The FDA upgraded the recall to Class I—the ...