Apple’s iPhone sales growth decelerated during its summertime quarter, but the company still delivered financial results that exceeded analyst projections while the trendsetting company continued to catch up to its Big Tech peers in the artificial intelligence race.

Apple held its fourth quarter 2025 financial results on Thursday, and the company posted revenue of $102.5 billion, an 8 percent year-over-year increase, and quarterly diluted earnings per share of $1.85. The company reported $27.5 billion in profit.

Tech giant Apple saw a healthy 15% bump in its Services segment, which continues to be its fastest-growing part of the business.

Apple has a new iPhone update in the wings, and it’s about to make its entrance. Although there had been plentiful reports that an interim update was on its way, it’s now near-certain that the next iPhone software release will be iOS 26.1. Here’s why that’s a good thing.

In its last quarter of the 2025 financial year, Apple has posted $102.5 billion in earnings, marred by a narrow miss on iPhone earnings — but not sales volume.

Apple this week made iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max parts available to order through its self-service repair store

Upgraders are always a big part of Apple device sales, especially on the iPhone. But the "halo effect" of the smartphone continues to bring new customers to other Apple devices. "Nearly half" of Mac customers in the fourth quarter were new to the device.

In a conversation with CNBC’s Jim Cramer in New York City ahead of the iPhone 17 launch, the Apple CEO made a direct appeal to customers’ wallets and their loyalty, along with what is shaping up to be the most consumer-friendly iPhone cycle in years. Cook leaned on the trade-in math early.