Ferrari's strong brand and unique business strategy make it a lucrative investment opportunity despite recent stock ...

Ferrari team principal Fred Vasseur has revealed key details about Lewis Hamilton's Ferrari move, which was announced on February 1. The team boss described how ...

Ferrari has announced a new exciting partnership, with IBM set to become the Maranello-based outfit's fan engagement and data analytics partner from the 2025 F1 season.

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

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Announcing the new deal in an official statement on their website, Ferrari promised that it would propel the team into a 'new dimension' when it comes to fan engagement and digital, with Lewis ...

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IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

According to the Wall Street Journal, Ferrari posted better sales and earnings figures in the third quarter of 2024 than the ...

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The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.