The leader of Canada’s most populous province said Friday he’ll pull the anti-tariff ad that prompted U.S. President Donald Trump to end trade talks with Canada. Ontario Premier Doug Ford said after talking with Prime Minister Mark Carney he’s decided to pause the advertising campaign effective Monday so that trade talks can resume.

Ontario Premier Doug Ford remains steadfast that his government’s $75m anti-tariff ad campaign was “worth it,” even as it triggered a sharp escalation in trade tensions and drew criticism from both Washington and Ottawa.

The decision comes a day after President Donald Trump said he was terminating all trade negotiations with Canada immediately after the government of Ontario produced an ad campaign that criticized his tariff policy.

After Ontario's anti-tariff TV ad blitz scuttled trade talks, Premier Doug Ford vowed on Monday he will "never apologize" for pushing back against hostile trade measures designed to poach jobs from his province.

Canadians are reacting after Doug Ford defended his million-dollar anti-tariff ad that resulted in Trump cancelling trade deals with Canada.

In his Truth Social post, Trump referenced a tweet posted Thursday evening by the Ronald Reagan Presidential Foundation, which described the ad as “misrepresenting” the April 1987 radio address that it drew its content from, but didn’t go into detail about how the quotes were misrepresented.

President Trump announced Saturday he would place a new 10 percent tariff on Canada after he accused Ontario Premier Doug Ford of launching a misleading ad featuring President Ronald Reagan discussing tariffs.