Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.

Audi is rolling out a new brand and platform in China in collaboration with MG parent company SAIC Motor, with three models confirmed. Audi is developing a new brand for China that confusingly bears the same name, but which does without the trademark four-ring logo.

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner SAIC Motor. Simply called AUDI – without the four rings logo but spelled in

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

Striking new look, 435-mile range, 745bhp and not a single four-ring badge. Welcome to Audi's Chinese EV brand: AUDI

Yes, you read that correctly. Announced in Shanghai today, Audi is establishing a new joint venture with SAIC that aims to bring new premium electric cars to Chinese customers, who are generally younger and more tech-savvy than customers in the rest of ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from local automakers. The rebranded AUDI, in partnership with China's SAIC Motors,