Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

Volkswagen AG’s Audi-led premium brands barely eked out an operating profit in the third quarter after waning luxury spending ...

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a ...

Audi launches new EV sub-brand in China and switches from the four-ring logo to the 'AUDI' lettering written in capital ...

Audi has launched a new electric vehicle (EV) sub-brand in China as part of an expanded joint venture with long-time partner ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...

The New Audi sub-brand for China won’t use the four-ring logo and use AUDI lettering instead.

Audi is undergoing a rebrand in China starting with this E concept, which does away with the iconic "four rings" logo. The ...

By partnering with SAIC, Audi intends to capture a larger share of China's high-end NEV market, particularly appealing to ...

Audi is launching a new brand in China, ditching its iconic 4-ring logo, in response to dwindling sales and competition from ...