The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...

In recent years, the soft drink market has seen an influx in gut-healthy sodas. While they have taken over social media, they ...

Poppi sent pink vending machines to 32 creators ahead of the Super Bowl. Like a shook-up can of soda, the extravagant stunt ...

O’Meara added, "Probiotics are typically found in fermented foods like kimchi, sauerkraut, kombucha, or even sourdough.

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game ...

Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...

Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said ...

Allison Ellsworth, Poppi's co-founder and Chief Brand Officer, recently addressed the backlash her company has been receiving.

The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...