The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

Ferrari announce IBM as ‘premium partner’ from F1 2025 season Having already announced a landmark title sponsorship deal with ...

Former F1 supremo Bernie Ecclestone believes Lewis Hamilton will not win another world championship ahead of the Mercedes ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

Shell serves as the Innovation Partner for Scuderia Ferrari, the luxury car manufacturer’s Formula 1 team — which involves a ...

Christian Horner has been seen at the Williams motorhome recently, but addressed rumours of whether he is trying to sign ...

Michael Schumacher remains one of Formula 1's most successful drivers, with most of that success coming in a dominant era ...

Audi F1 has confirmed the major signing of former Ferrari chief strategist Inaki Rueda ahead of its takeover of Sauber in ...

ARMONK, N.Y., Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE: IBM) today announced it has entered into a multi-year agreement with ...

Launched in 2019, the Iveco S-Way is available with diesel, natural gas and electric powertrains in rigid or artic configurations. Alongside its current offering, Iveco is exploring hydrogen fuel cell ...

The qualifying session for the Sao Paulo Grand Prix has been postponed due to adverse weather conditions at the Interlagos ...

Sauber signed former Ferrari Head of Race Strategy and Sporting Director Inaki Rueda where he will be once again working as the sporting director.