Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce bespoke models in China.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

So connected in fact, AUDI – no, we heard you the first time – has dispensed with, um, Audi’s famous four rings. Look at the car above. No rings. Sorry, NO RINGS. Ah yes, the car above. It’s called the AUDI E concept,

Audi recently signed a strategic partnership with Chinese carmaker SAIC Motor to expand its presence in China, specifically for its battery electric

Audi is taking a radical step in China: a new electric car brand without the iconic four rings is intended to appeal to young, technology-savvy customers. Can the cooperation with SAIC bring the car manufacturer back forward in the competitive Chinese market for electric cars? Audi

To mark the launch of the AUDI brand and provide a taste of what's to come, Audi on Thursday rolled out the E concept, a svelte wagon based on a platform developed in partnership with Chinese auto giant SAIC.

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous four-ring emblem. Today in Shanghai, the company showed off the new “AUDI” logo — yes, it’s just Audi in all caps — on the front of a new E concept electric Sportback that notably lacks its broadly used “E-Tron” branding.

One of the world's most popular car brands has ditched its famous four rings in a massive change as it looks to launch a new brand in China. In a glitzy event in Shanghai, China, Audi CEO Gernot Döllner announced that the German brand would launch its first new brand alongside the new AUDI E concept.

It may sound confusing, but the new sub-brand removes the famous four rings in return for lettering. Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’.

Audi has introduced a new EV sub-brand dedicated to the Chinese market. Called “AUDI”, this new brand is part of an extended joint venture set up with partner Shanghai Automotive Industry Corporation (SAIC),