Audi is launching a new sub-brand that does away with its iconic four-ring logo in a strategy to conquer new markets.

A new collaboration between the German car maker and Chinese manufacturer SAIC, the new AUDI brand is said to combine Audi's ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...

Audi presented a new sub-brand for electric cars in China - and unveiled the first representative with the advertised AUDI ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

State-owned carmaker SAIC Motor said it will take Brussels to the European Court of Justice to "protect its legitimate rights ...

We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent ...

Audi is embarking on an overhaul in China through a joint venture with SAIC, with the E concept previewing a new lineup of electric vehicles tailored to China.

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Audi introduces a new electric vehicle brand in China, ditching its iconic four-ring logo to target younger buyers.

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...

The joint venture between Audi and SAIC will launch in 2025, and the new E Concept reveals its styling direction ...