In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Led by Jasai Miles' 22 points, the North Florida Ospreys defeated the Bellarmine Knights 95-88 on Thursday night. The Ospreys are now 13-11 on the season, while the Knights dropped ...

Get real-time COLLEGEBASKETBALL basketball coverage and scores as North Florida Ospreys takes on Jacksonville Dolphins. We bring you the latest game previews, live stats, and recaps on CBSSports.com ...

North Florida Ospreys (11-11, 4-5 ASUN) at Jacksonville Dolphins (13-8, 7-2 ASUN) Jacksonville, Florida; Saturday, 6 p.m. EST BETMGM SPORTSBOOK LINE: Dolphins -8.5; over/under is 159.5 BOTTOM LINE ...

Led by Liam Murphy's 18 points, the North Florida Ospreys defeated the Jacksonville Dolphins 81-78 JACKSONVILLE, Fla. -- Liam Murphy had 18 points in North Florida's 81-78 win against Jacksonville ...

(AP) Liam Murphy had 18 points in North Florida's 81-78 win against Jacksonville on Saturday night. Murphy went 7 of 18 from the field (4 for 12 from 3-point range) for the Ospreys (12-11 ...