Bronny James was seen rocking an exclusive pair of the Nike LeBron 20 while making his sophomore NBA Summer League appearance.

Releasing in the coming weeks, the newest Nike KD 18 pays homage to Durant's original home in the Seattle SuperSonics.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

Charlotte Hornets guard LaMelo Ball's second signature lifestyle shoe has been revealed ahead of its August 1 launch date.

Los Angeles Lakers star LeBron James owns a stunning collection of cars. His garage features many supercars, including a ...

Dr. Daughtry notes the KD18 is one of the best shoes you can try from Nike (which is saying something, given the brand’s ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

At 40 years old, LeBron James wants to win, and win now. If he and the Lakers agree to part ways, these teams could make ...

“We are excited to enter this new partnership with Nike, a brand that consistently champions athletes and sport around the world,” said Athletics Director John Cohen in Tuesday’s press release. “We ...

Athlete commercials have shaped the advertising landscape in ways few other endorsements can match. They’re funny, intense, or just flat-out unforgettable. This lineup highlights the commercials that ...

WNBA star Caitlin Clark’s signature Nike Kobe Bryant sneakers quickly sold out after they hit the shelves on Monday morning.

If someone wants the new Nike Caitlin Clark sneaker, they have to look at the secondary market for now. The Kobe V Protro ...