Audi is introducing a new car brand specifically for the Chinese market, simply named "AUDI" in capital letters. Built on ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

The New Audi sub-brand for China won’t use the four-ring logo and use AUDI lettering instead.

AUDI, the child brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi’s ...