A game-changing moment in high school sports? A look at Ontario Christian's Kaleena Smith and her NIL deal with Adidas.

UCLA Bruins point guard Kiki Rice has been a trailblazer in the NIL and college basketball landscape both on and off the ...

In anticipation of Tuesday night's highly awaited matchup between the Los Angeles Lakers and the Dallas Mavericks, Jordan Brand has unveiled a compelling new advertisement featuring Luka Dončić.

NIL deals protect student athletes’ right to earn money from their publicity and sometimes includes a big-name brand endorsement, like Kai’s. Until a historic 2021 Supreme Court decision that ...

[we ask] what may they be looking for from student-athletes and how can we best provide that,” Rice said, later adding, “We've got 28 sports, and there's a way to be involved in NIL at ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...

She's one of the reasons we're so successful': Kiki Rice on teammate Lauren Betts Kiki Rice reflects on being a female athlete and the growing popularity of women's sports ...

But where college athlete NIL income differs is that every student on a college campus can earn money for their name, image and likeness – but that income would still be taxed. As an example ...

As athletes leverage their platforms to advocate for social change, brands are increasingly aligning themselves with these movements. This dynamic relationship is reshaping brand partnerships and ...

He shares his unique perspective on how NIL empowers athletes to take charge of their brand and financial future, shaping their careers beyond the game. Sen. Cory Booker brings his passionate advo ...

Elite two-way players join Rapsodo's baseball NIL community, leveraging advanced performance data to elevate their game on the path to the MLB ST. LOUIS, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Rapsodo, the ...