Mattel, the parent company of Hot Wheels, announced a new multi-year partnership with Formula 1 today. There will be a full range of F1 cars in 1:64 scale next year, following a unique Hot Wheels ...

Hot Wheels and Formula 1 have partnered to create a range of 1:64 scale track cars. The first car to launch in this new lineup is a limited edition Formula 1 car with a bespoke Hot Wheels racing ...

Alpine’s first all-electric hot hatchback is a sporty version of the brilliant new Renault 5 with a bit of know-how from the ...

Formula 1 announces an exciting global licensing partnership with Mattel, Inc. to bring F1-themed Hot Wheels products.

Toyota is officially back in Formula 1 after a 15-year absence ... he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto ...

Toyota might be one of the biggest car companies in the world, but the Japanese company would probably like you to forget about its brief spell in Formula ... be different. New regulations banned ...

While there are plenty of Nascar diecast cars in stores, such as Target and Walmart, it is rare to see replica Formula 1 racecars. At first, the new product will be available on Mattel Creations.

Oracle Red Bull Racing Team Principal Christian Horner and top brass at AT&T weigh in on the relationship between F1 and the road cars we buy.

It was just a matter of time until Formula 1 Hot Wheels arrived ... literally—so why not die-cast cars? As the marketing folks like to say when announcing new partnerships; “it’s a natural ...