About a month after the alleged incident involving executive Charlie Dixon, she was informed her contract would not be ...

While the battle for OS dominance on CTV continues, advertisers should focus on crafting data-driven campaigns, forging the ...

Viant (DSP) is set for growth as a household CTV ad leader, offering a competitive edge over rivals like The Trade Desk. Read ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

CTV transparency remains a flashpoint between advertisers and broadcasters. Plus: the chronic mislabeling of instream video.

Joel Cox, who co-founded the company with Miles in 2013 and now serves as the EVP of strategy and innovation, told AdExchanger that this new funding will allow Strategus to continue developing ...

The company enables Smart TV users to interact with ads using their remote. It uses QR codes and household identity graphs to ...

Nexxen International Ltd. (NASDAQ:NEXN; LSE:NEXN), a digital advertising technology company valued at $640 million, has been making significant strides in the Connected TV (CTV) and data-driven ...

Neither BARC nor Comscore could begin the preliminary survey in India even as the US, the UK and EU have CTV measurements in place ...

Depending on where you are in the world, there are platforms offering free live streams of the Super Bowl. If you're in the ...

JMP Securities has recently reduced Innovid Corp (CTV) stock to Mkt Perform rating, as announced on November 21, 2024, according to Finviz. Analyst ratings are significant because they provide ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...