While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

LeBron James recently opened up on the New Heights podcast, hosted by Travis and Jason Kelce, sharing a fascinating story ...

Gilbert Arenas' ex-girlfriend Laura Govan hyped LeBron James' mother, Gloria James after the Lakers star revealed her role in one of his major business deals.

Appearing on New Heights with Jason & Travis Kelce, King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Imagine Sha'Carri Richardson and LeBron James together! The post Nike’s Latest Move Puts Sha’Carri Richardson and LeBron ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

LeBron James has detailed the three brands who pitched offers to him as a senior in high school - and the $10million offer he ...

In an appearance on the "New Heights ... reaction to James' revelation, with some insisting the story to be some sort of a fabrication. "Ask yourself why tape of 16 year old Lebron dominating ...