Amid ongoing pessimism surrounding the electric vehicle (EV) market, a recent study commissioned by BMW delivers a more ...

BMW XM Label will be assembled exclusively in South Carolina, making it the most powerful American-built BMW and a bold move ...

BMW plans to produce large electric SUVs, the iX5 and iX7, at its Spartanburg plant in South Carolina. This move reduces ...

“While other manufacturers are reversing course or adjusting their strategy ... of them were fully-electric. In 2028, BMW will release its first hydrogen production vehicle with the help ...

Fully electric vehicles accounted for 35.3% of ... Goller added: “The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across ...

BMW North America has released its sales ... The Munich-based automaker's electric vehicle strategy appears to be a winner.

BMW WILL NOW BE ABLE TO ASSEMBLE FULLY ELECTRIC, HYBRID OR COMBUSTION ... of Management BMW AG.He said that strategy is all about the quality of the vehicle and the brand."Whether it's highly ...

BMW will bring nearly ... its diversified powertrain strategy — investing in internal combustion engines including the V-8s and hybrids that serve it well as electric vehicle adoption cools ...

This year, BMW Group hosted a series of events at ... ultimately leading to a deeper exploration and commitment to electric vehicles over a decade ago. The electric vehicle revolution is crucial ...

But Juergen Guldner, the executive in charge of developing the alternative fuel for the group, says about 15 years ago the company switched its strategy ... minis and BMW electric vehicles ...

From the sounds of things, the people purchasing BMW's first electric vehicle weren't really fans ... that's very BMW and nothing else, and it's a strategy that may be paying off.

Expect BMW to carry on this dual-­platform strategy through 2035 ... with a droptop variant of the electric Spectre coupe and mega-dollar custom cars like the recent Droptail.