Facing a tough market and slipping profits, Audi is banking on fresh models and streamlined operations to recover lost ground ...

The AUDI E concept is said to offer an early look at the new models which the newly formed AUDI brand will offer in China.

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

Audi Sport is dipping its toes into electrification with the new RS5, pairing a reworked twin-turbo V6 with electric power ...

AUDI, the offspring brand, is a joint venture between Audi and domestic powerhouse SAIC, led by Fermín Soneira, formerly Audi ...

Audi has unveiled a new brand exclusive to China, named “AUDI.” The launch includes the AUDI E concept car, marking an EV ...

Audi's new A3 allstreet 40 TFSI e jacked-up plug-in hybrid hatch has 201 hp combined and an 87-mile range in the all-quiet ...

We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent ...

"To this end, the company is launching its first new brand alongside the Audi E concept: AUDI—without the four rings logo but ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

In order to combat slowing sales, German automotive giant Audi has formed a sister brand that will be tailored for and built ...

Audi has unveiled its new E Concept which will kickstart the firm’s new Chinese-only sub-brand called ‘AUDI’. The German car manufacturer has partnered with Chinese manufacturer SAIC Motor to produce ...