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Apple inches closer to full Apple TV brand refresh

The brand refresh was first noted in a press release for the film "F1: The Movie," which will stream on Apple TV in December.

Apple TV+ to Apple TV Rebrand Now Official, Here's the New Intro

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...

Apple TV Rebrand is Now Live with New Identity and Intro Sound

Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...