Primo - partially owned by influencer, Grant Horvat - has been designated as the “official golf apparel sponsor” of Phil Mickelson's HyFlyers GC

Phil Mickelson's LIV Golf team has received a welcome boost ahead of the new season, with the HyFlyers announcing a new partnership that encapsulates the growth of the league

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

Phil Mickelson is one of the biggest names in the sport of golf. Many young golfers look up to the veteran with 57 professional wins to his name.

Golf star Phil Mickelson is one of the most successful players in Masters history after winning the Major on three occasions. But he avoided a ban at Augusta earlier in his career after sneaking into the club to steal a sign. Mickelson lifted his first Masters trophy in 2004, before clinching success for a second time two years later.

Phil Mickelson is an American professional golfer who is arguably the greatest left-handed player ever to play golf. Discover Phil Mickelson's net worth.

Phil Mickelson has been a runner-up at the US Open an incredible six times, but he has never been able to cross the final hurdle.

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.

And now he’s unveiled the flash new custom footwear he’ll be wearing for the 2025 campaign. In a video posted on the official LIV Golf X account, the 54-year-old showed off the shoes that he says were gifted to him by golf YouTube star Grant Horvat.

Golf apparel brand Primo later this morning is announcing a partnership with Phil Mickelson and his LIV Golf team, HyFlyers GC, designating it as the franchise's first official golf apparel sponsor.

Continuing the mini momentum on tour, Cobra quietly rolled out a 13.5-degree King mini-driver prototype at the American Express that was built specifically for Rickie Fowler to test. Fowler, who recently re-upped with Cobra Puma, has been using a TaylorMade BRNR Mini Copper since the Sanderson Farms Championship.

Austrian Sepp Straka jumped to a four-shot lead over Charley Hoffman, Jason Day and Justin Lower after three rounds.