Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate reactions in the tennis world. On Thursday, the WTA unveiled its new logo and ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

The WTA announced major changes a few days ago, but without providing details. This Thursday, they unveiled a new brand ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...