The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate ...

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

Valérie Tétreault has accomplished just about everything there is to achieve in tennis, both on the court and off.

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

"I've heard for a really long time that I was never going to make it, that I wasn't going to be able to break through or do ...

The WTA announced major changes a few days ago, but without providing details. This Thursday, they unveiled a new brand identity for a new era, designed by players, fans, and partners from around ...

To a casual fan who might enjoy Wimbledon and the U.S. Open, it isn’t obvious that the sport is also happening in the ...

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...