The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

What does it take to market one of the biggest franchises in video game history? Tyler Bahl, CMO at Activision Publishing, ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Meme coins have overtaken the crypto world, flipping conventional investing with electrifying rallies and viral community ...

The Koerner Office: Business Ideas & Growth Advice Buc-ee's Viral Marketing Stunt Posted: June 2, 2025 | Last updated: June 2, 2025 4 years ago I walked out of a gas station with a business idea ...

What does it take to market one of the biggest franchises in video game history? Tyler Bahl, CMO at Activision Publishing, explains how at Web Summit Vancouver Dutch government collapses after far ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

Creating viral content means sharing useful, well-planned posts, using the right tools, and adjusting to what your audience ...

The latest San Francisco startup culture drama happened on Monday night. And it occurred over “the most legendary party that never happened." ...

Word of mouth marketing (WOM) is an umbrella term for dozens of techniques that can be used to engage and energize customers. WOM includes viral marketing, blogs, communities, loyalty programs, and ...