This major customer perk is going away on July 28, the retailer has announced: Say goodbye to price matching with Amazon and Walmart.

The changes come after a rough quarter for Target, with sales at stores open for at least a year tumbling 3.8% compared to the same quarter a year prior. This was partly because of tariff-related uncertainty as well as backlash from some customers about its reversal on diversity, equity and inclusion programs, executives said.

Under Target's current policy, the company will match the price of store-bought products if customers "then find the identical item for less at Target.com, Amazon, Walmart " or with the Target Circle loyalty program, allowing customers to make a request within 14 days of purchase.

Target is ending its price-matching program on July 28th. This sudden reversal of the longtime policy has shoppers discussing the move on social media. Many have plenty of feedback for the retail giant. Some are celebrating the action, hoping for less checkout confusion, while others are simply outraged.

There are seven Target stores that are slated to open Aug. 17. This store features Drive Up, Order Pickup and same-day delivery with Target Circle 360, as well as next-day delivery to the Jurupa Valley area. It also features an Apple store, CVS Pharmacy, Starbucks and Target Optical.

If you love discovering cool, seasonal finds, there’s still plenty of time to check out the new summer items at Target. From exclusive collabs to buzzworthy beauty drops, the retailer has multiple limited releases that offer something for everyone ...

Portland man Michael Harper was arrested after hiding for hours in a Target store's rafters following a knife-wielding confrontation with a security guard that prompted a store evacuation.

Target announced it would no longer match prices from its competitors, like Amazon, Walmart, and Best Buy, starting at the end of this month.