Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and ...

Vodka brand’s ‘Fembot’ character is back after more than 10 years in retirement.

An American F1 team showing off its car during the Super Bowl? I can already see the Europeans rolling their eyes.

Affleck has been shooting the top secret project — called “Good Will Dunkin'” as a riff on his Oscar-winning 1997 movie with ...

The NFL’s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

Matthew McConaughey, Post Malone, Chris Hemsworth, and Drew Barrymore are among the celebrities appearing in Super Bowl commercials this year. Companies like UberEats, Bud Light, Meta, and Hellman’s ...

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...

Every year, companies are asked to pay up in a big way if they want their commercials featured during the Super Bowl. The price for ads is only going up. According to reports, FOX pulled in record ad ...

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major statement to mark the entrance of a major US team into the sport.

You laughed, you cried during the Super Bowl. See what an ad expert thinks. — -- This year's most buzzed about Super Bowl commercials had to cater to a diverse crowd, with everything from ...