Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

A topic-first internal linking strategy intentionally: Connects all relevant pages under a single topic or persona target.

WP Engine's AI Toolkit easily integrates advanced AI features to WordPress sites, including smart search and personalized ...

An SEO lost a potential client to someone else who was prepared to discuss SEO for AI. Is AEO/AIO/GEO this year's version of ...

Google's John Mueller answers whether llms.txt could be seen as duplicate content and whether it makes sense to use a noindex header with it.

You can also turn on the filter in your search settings under Hide AI-Generated Images, or go a step further by using a ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.

Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank ...

A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.

Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics.

OpenAI has quietly added Shopify as a third-party search partner to help power their shopping search, which shows ...