Gen Z hates being sold to, Powell Communications’ Tara Benanbid says, which is why brands need to engage, not just advertise.

PRWeek UK asks agency bosses to explain the inspiration behind the brand names and the firms they’ve built. “A few factors were at play. The first was age – when you start a business at 29, you’re ...

The gender equity initiative also announced the rollout of its first health and wellness guide designed for marketers.

Healthcare experts outline the importance of an overabundance of communication in the 60 days before the end of the public health and national emergency for COVID-19.

Padilla will serve as AOR for both the department’s consumer marketing and issues management program in an estimated $9 million combined account.

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

IPG-owned PR agency Golin has issued a statement regarding its decision not to share figures for PRWeek UK’s Pay Gaps Report ...

CrowdStrike’s Adam Meyers also said a ‘cyber attack,’ or a rogue AI process did not cause the issue.

DirecTV nears deal to acquire Dish; More than 40 New York elected officials call for Adams to resign; Costco weighs in on Diddy's bulk baby oil ...

Pluto joins the media outlet from Mars, where she served as media relations and issues manager on the global external communications team.

Enero Group says a ‘challenging macroeconomic environment’ affected the performance of its US-based PR agency Hotwire in FY 2024, with its underlying earnings (EBITDA) for the listed marcomms firm ...

Megan Morass, co-founder of creative culture agency Full Fat and creator of the Cultural Resonance Index, casts her critical eye over creative releases from the past seven days.